Summary

• Rialto had a serious problem with Perchlorate in their water supply and the levels were much higher than the acceptable government standards
• MBI was brought in to help inform and educate the general public about the origin of the Perchlorate, how it affects residents and its serious potential health effects
• Developed branding for the project, including a logo and tagline, “No Tolerance Policy,” which were used to design fact sheets, mailers and project website
• MBI handled press relations and was responsible for creating and sending out media advisories
• Devised “Artist’s Rendering” of proposed reservoirs at each stage of construction, utilizing technical information